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Jiwoong Shin

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2020 – today

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2024
[j13]
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  - journals/mansci/ChoiLS24
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W. Jason Choi, Qihong Liu, Jiwoong Shin:
Predictive Analytics and Ship-Then-Shop Subscription. Manag. Sci. 70(2): 1012-1028 (2024)
[j12]
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Jiwoong Shin, Chi-Ying Wang:
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. Mark. Sci. 43(4): 840-862 (2024)
2023
[j11]
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Minkyu Shin, Jiwoong Shin, Soheil Ghili, Jaehwan Kim:
The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality. Manag. Sci. 69(5): 2620-2638 (2023)
[j10]
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Jiwoong Shin, Woochoel Shin:
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. Manag. Sci. 69(8): 4481-4497 (2023)
[j9]
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T. Tony Ke, Jiwoong Shin, Jungju Yu:
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. Mark. Sci. 42(6): 1101-1124 (2023)
2021
[j8]
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Jiwoong Shin, Jungju Yu:
Targeted Advertising and Consumer Inference. Mark. Sci. 40(5): 900-922 (2021)

2010 – 2019

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2018
[j7]
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  - journals/mktsci/LuS18
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Michelle Y. Lu, Jiwoong Shin:
A Model of Two-Sided Costly Communication for Building New Product Category Demand. Mark. Sci. 37(3): 382-402 (2018)
2016
[j6]
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  - journals/mansci/HuST16
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Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang:
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action. Manag. Sci. 62(7): 2022-2038 (2016)
2013
[j5]
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Robert Ridlon, Jiwoong Shin:
Favoring the Winner or Loser in Repeated Contests. Mark. Sci. 32(5): 768-785 (2013)
2012
[j4]
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Jiwoong Shin, K. Sudhir, Dae-Hee Yoon:
When to "Fire" Customers: Customer Cost-Based Pricing. Manag. Sci. 58(5): 932-947 (2012)
2011
[j3]
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Dina Mayzlin, Jiwoong Shin:
Uninformative Advertising as an Invitation to Search. Mark. Sci. 30(4): 666-685 (2011)
2010
[j2]
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  - journals/mktsci/ShinS10
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Jiwoong Shin, K. Sudhir:
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? Mark. Sci. 29(4): 671-689 (2010)
[c1]
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Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang:
Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. HICSS 2010: 1-9

2000 – 2009

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2004
[j1]
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  - journals/mansci/ShinSA04
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Jiwoong Shin, Dan Ariely:
Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable. Manag. Sci. 50(5): 575-586 (2004)

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