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"A Model of Two-Sided Costly Communication for Building New Product ..."

Michelle Y. Lu, Jiwoong Shin (2018)

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DOI: 10.1287/MKSC.2017.1071

access: closed

type: Journal Article

metadata version: 2020-05-14

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Michelle Y. Lu, Jiwoong Shin:
A Model of Two-Sided Costly Communication for Building New Product Category Demand. Mark. Sci. 37(3): 382-402 (2018)

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