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"A Customer Management Dilemma: When Is It Profitable to Reward One's Own ..."

Jiwoong Shin, K. Sudhir (2010)

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DOI: 10.1287/MKSC.1090.0547

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jiwoong Shin, K. Sudhir:
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? Mark. Sci. 29(4): 671-689 (2010)

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