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"Incentive Problems in Performance-Based Online Advertising Pricing: Cost ..."

Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang (2016)

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DOI: 10.1287/MNSC.2015.2223

access: closed

type: Journal Article

metadata version: 2020-06-30

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Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang:
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action. Manag. Sci. 62(7): 2022-2038 (2016)

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