"The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective."

Jiwoong Shin, Chi-Ying Wang (2024)

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DOI: 10.1287/MKSC.2022.0405

access: closed

type: Journal Article

metadata version: 2024-08-22

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Jiwoong Shin, Chi-Ying Wang:
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. Mark. Sci. 43(4): 840-862 (2024)

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