Sid L. Huff

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

◀ ▶ joint publications with Peter C. Thirkell

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Publications

2010
[j31]
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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
The impact of IS-marketing alignment on marketing performance and business performance. Data Base 41(1): 36-55 (2010)
2007
[c27]
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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance. ECIS 2007: 669-680
[c25]
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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
Determination of the Alignment between Information Systems and Marketing. PACIS 2007: 40
2004
[c21]
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Val A. Hooper, Sid Huff, Peter C. Thirkell:
Factors Influencing The Alignment of IS and Marketing. ACIS 2004
[c20]
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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study. PACIS 2004: 59

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