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"The impact of IS-marketing alignment on marketing performance and business ..."

Val A. Hooper, Sid L. Huff, Peter C. Thirkell (2010)

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DOI: 10.1145/1719051.1719054

access: closed

type: Journal Article

metadata version: 2020-05-20

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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
The impact of IS-marketing alignment on marketing performance and business performance. Data Base 41(1): 36-55 (2010)

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