"Determination of the Alignment between Information Systems and Marketing."

Val A. Hooper, Sid L. Huff, Peter C. Thirkell (2007)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-03-01

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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
Determination of the Alignment between Information Systems and Marketing. PACIS 2007: 40

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