"IS-Marketing Alignment: Its Impacts on Marketing Performance and on ..."

Val A. Hooper, Sid L. Huff, Peter C. Thirkell (2007)

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance. ECIS 2007: 669-680

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