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ORCIDJournal of Theoretical and Applied Electronic Commerce Research (JTAER), Volume 20
Volume 20, Number 1, 2024
- Michael Baldivia, Soumitra Chowdhury:
Adapting Business Models in the Age of Omnichannel Transformation: Evidence from the Small Retail Businesses in Australia. 1 - Isaac Owusu Asante
, Yushi Jiang, Xiao Luo:
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era. 2 - Lanbo Li, Gang Li:
Cross-Platform Logistics Collaboration: The Impact of a Self-Built Delivery Service. 3 - Peng Su, Qi Yao, Xian Wu:
How Does Self-Construal Influence Green Product Purchase in the Digital Era? The Moderating Role of Advertising Appeal. 4 - Wenyu Jiang, Hsiu-Li Chen:
Can Short Videos Work? The Effects of Use and Gratification and Social Presence on Purchase Intention: Examining the Mediating Role of Digital Dependency. 5 - Lewis Njualem, Chirag Pandey:
An Exploratory Study About Integrating Enterprise Engineering Change Management into Blockchain Technology. 6 - Ruotong Feng, Yu Sun, Kai He, Zan Huang, Defeng Yang:
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers' Purchase Intentions. 7 - Ruben D'Hauwers, Laurens Vandercruysse:
Competitive Advantage and Personal Data Ecosystems: A Typology of Personal Data Control Constellations. 8 - Ignacio Redondo, Diana Serrano:
Incentivizing Video-on-Demand Subscription Intention Through Tiered Discounts and Anti-Piracy Messages. 9 - Ari Irawan, Julian Ming-Sung Cheng:
Elevating Customer Brand Advocacy Through Owned Social Media Content. 10 - Li Chen:
Free Sampling, Bundling, and Digital Formatting: Exploring Strategy Effects of Digital Goods Retailers. 11 - Miguel Alves Gomes, Philipp Meisen, Tobias Meisen:
Efficient Personalization in E-Commerce: Leveraging Universal Customer Representations with Embeddings. 12 - Xuan Liu, Xiaotong Chi, Jia Li, Shuqing Zhou, Yan Cheng:
Doctors' Self-Presentation Strategies and the Effects on Patient Selection in Psychiatric Department from an Online Medical Platform: A Combined Perspective of Impression Management and Information Integration. 13 - Chao Gu, Xin Sun, Wei Wei, Jie Sun, Yingjie Zeng, Lie Zhang:
"Nice to Meet You in Masks": How Virtual Avatars Enhance User Experience on Random Video Chat Platforms. 14 - Lata Kumari Pandey, Ranjit Singh, H. Kent Baker, Habibur Rahman Laskar:
Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions. 15 - Simona-Vasilica Oprea, Adela Bâra:
Is Artificial Intelligence a Game-Changer in Steering E-Business into the Future? Uncovering Latent Topics with Probabilistic Generative Models. 16 - Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan:
Artificial Intelligence Influencers' Credibility Effect on Consumer Engagement and Purchase Intention. 17 - Daniel Boldureanu, Ioana Gutu, Gabriela Boldureanu:
Understanding the Dynamics of e-WOM in Food Delivery Services: A SmartPLS Analysis of Consumer Acceptance. 18 - Yao Li, Ying Yin, Zhiqiang Wang:
How Does the Relevance of Firm-Generated Content to Products Affect Consumer Brand Attitudes? 19 - Qiang Lu, Wangzhe Qin, Rui Yan, Songbo Zhang, Lianyao Ma:
The Effect of SMEs' Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory. 20 - Jiwang Yin, Xiaodong Qiu, Ya Wang:
The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce. 21 - Bingbing Wang, Qiuhao Zhao, Zhe Zhang, Pengfei Xu, Xin Tian, Pingbin Jin:
Understanding the Heterogeneity and Dynamics of Factors Influencing Tourist Sentiment with Online Reviews. 22 - Rahmi Baki, Billur Ecer, Ahmet Aktas:
A Decision Framework for Supplier Selection in Digital Supply Chains of E-Commerce Platforms Using Interval-Valued Intuitionistic Fuzzy VIKOR Methodology. 23 - Fenfen Jiang, Shue Mei, Weijun Zhong:
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing. 24 - Natália Figueiredo, Bruno M. Ferreira, José Luís Abrantes, Luis F. Martinez:
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior. 25 - Shanshan Zhu, Tengyun Ma, Haotian Wu, Jifan Ren, Daojing He, Yubin Li, Rui Ge:
Expanding and Interpreting Financial Statement Fraud Detection Using Supply Chain Knowledge Graphs. 26 - Leting Tang, Jiang Zhu, Wenyu Dou:
Equality Matters: The Impact of Human-AI Relationship Types on Responsible Consumption in Shared Services. 27 - Ramazan Esmeli, Aytac Gokce:
An Analysis of Consumer Purchase Behavior Following Cart Addition in E-Commerce Utilizing Explainable Artificial Intelligence. 28 - Albert Y. S. Lam:
Artificial Intelligence Applications in Financial Technology. 29 - Shizhen Bai, Fang Jiang, Qiutong Li, Dingyao Yu, Yongbo Tan:
Harnessing Empathy: The Power of Emotional Resonance in Live Streaming Sales and the Moderating Magic of Product Type. 30 - Chunqing Li, Riyan Hao, Ning Li, Chenlu Zhang:
Measuring Customer Experience in AI Contexts: A Scale Development. 31 - Li Zhao, Bing Fu, Sha Bai:
Understanding the Influence of Personalized Recommendation on Purchase Intentions from a Self-Determination Perspective: Contingent upon Product Categories. 32 - Yuejun Liu, Banggang Wu, Xiaoyu Deng:
Unveiling Luxury Consumption Intention in Scarcity: The Role of Locus of Control and Economic Mobility Perceptions. 33 - Islam Abusharieh, Carla Ruiz-Mafé, Inés Küster:
A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations. 34 - Zerui Su, Hong-Youl Ha:
How Customer Avoidance Leads to Customers Returning: A Longitudinal Study Concerning Online Travel Agencies. 35 - Maja Gulan, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, Ben Niu:
How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers' Marketing Efforts, Perceived Coolness, and Anthropomorphism. 36 - Xiaohong Miao, Zhongbin Li, Yingzheng Yan, Anxin Xu:
A Tripartite Evolutionary Game-Based Cooperation Model of Cross-Border E-Commerce Logistics Alliances: A Case Study of China. 37 - Hui Liu, Jingwen Liang:
A Study on the Factors Influencing Chinese Costume Consumers Utilizing Live Streaming Platforms to Purchase Products: A Case Study of Douyin. 38 - Manh-Hoang Do, Yung-Fu Huang, Thi-Them Hoang:
Blockchain Adoption in Green Supply Chains: Analyzing Key Drivers, Green Innovation, and Expected Benefits. 39 - Nicoleta-Valentina Florea, Gabriel Croitoru, Dan-Marius Coman, Mihaela-Denisa Coman:
The Influence of Fashion Retailers on Customer Psychology Using Visual Merchandising and Store Layout to Improve Shopping Decision. 40 - Zhenghui Li, Fuqiang Guo, Ziqing Du:
Learning from Peers: How Peer Effects Reshape the Digital Value Chain in China? 41 - François Duhamel, Isis Gutiérrez-Martínez, Luis F. Luna-Reyes:
Implementing Successful Public-Private IT Outsourcing Relationships: Relational View to Fostering Public Value. 42 - Zhen Peng, Yunxiao Zhang, Tongtong Sun:
Big Data-Driven Carbon Trading and Industrial Firm Value Based on DEA and DID. 43 - Seung-Chul Yoo, Hua Fan, Diana Piscarac, Sofia Tunas Puentes:
Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising. 44 - Sílvia Faria, João M. S. Carvalho:
From a Multichannel to an Optichannel Strategy in Retail. 45 - Fang Yang, Tianyu Ying, Xuling Liu:
Echoes of Innovation: Exploring the Use of Voice Assistants to Boost Hotel Reputation. 46 - Zihuang Cao, Guicheng Shi, Mengxi Gao, Jingyi Yu:
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition. 47 - José Maeiro, Álvaro Dias, Leandro Ferreira Pereira:
Cuteness vs. Usefulness: A Dual Perspective on Service Robot Acceptance in the Travel Industry. 48 - Seung Jun Baek, Hong Joo Lee:
Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior. 49 - Yuanyuan Guo, Peng Dong, Beichen Lu:
The Influence of Public Expectations on Simulated Emotional Perceptions of AI-Driven Government Chatbots: A Moderated Study. 50 - Yuelin Shen:
Channel Integration Through a Wireless Applet and an E-Commerce Platform. 51 - Joan Lario, Marcos Terol, Begoña Mendizabal, Noel Tomás:
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework. 52 - Yongqing Yang, Yidan Zhao, William Yeoh, Cong Qi, Hui Jiang:
Exploring the Interaction Between Streaming Modes and Product Types in E-Commerce Sales. 53
Volume 20, Number 2, 2025
- Zhipeng Zhang, Liyi Zhang:
Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements. 54 - Zafer Ayaz:
Digital Advertising and Customer Movement Analysis Using BLE Beacon Technology and Smart Shopping Carts in Retail. 55 - Mengyuan Peng, Kaixuan Zhu, Yadi Gu, Xuejie Yang, Kaixiang Su, Dongxiao Gu:
How to Self-Disclose? The Impact of Patients' Linguistic Features on Doctors' Service Quality in Online Health Communities. 56 - Towaf Totok Irawan, Swarmilah Hariani, Teng Sauh Hwee, Hafiz Abdul Samee Malik, Nik Ab Halim Nik Abdullah, A. Fakhrorazi:
Why Do Consumers Abandon the E-Carts? 57 - Yu Ning, Yang Tong, Jicai Li:
Information Sharing with Uncertain Consumer Preferences for Store Brands. 58 - Juan Tang:
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics. 59 - Yi-Ning Tai, Ting Chi:
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater. 60 - Tong Wang:
Dynamic Pricing and Commission Strategies in Live-Stream: An Incentive Mechanism Analysis. 61 - Sun-Jae Doh, Eun-Ho Kim, Dongho Yoo:
Emoticon Effects in Facebook Brand Fan Pages: The Roles of Product Type, Brand Status, and the Perceived Value of Brand Fan Pages. 62 - Monerah Alawadh, Ahmed Barnawi:
Empowering Retail in the Metaverse by Leveraging Consumer Behavior Analysis for Personalized Shopping: A Pilot Study in the Saudi Market. 63 - Ho-Jun Kang, Sang-Gun Lee:
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation. 64 - Zi-Hui Bai, Chao Xu, Sung-Eui Cho:
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading. 65 - Shugang Li, Yuqi Zhang, Yixin Tang, Wenjing Zhao, Zhaoxu Yu:
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. 66 - Georgia Parastatidou, Vassilios Chatzis:
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model. 67 - Hyunkoo Heo, Sinae Lee:
Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products. 68 - Qiang Yang, Yudan Wang, Qin Wang, Yushi Jiang, Jingpeng Li:
Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing. 69 - Dan Yang, Ran Li, Sen Liu:
Exploring the Influence of Cloud Computing on Supply Chain Performance: The Mediating Role of Supply Chain Governance. 70 - Matheus de Sousa Pereira, Beatriz Schmitt de Castro, Brenda Alves Cordeiro, Bruno Schmitt de Castro, Maria Gabriela Mendonça Peixoto, Eugenia Cornils Monteiro da Silva, Marcelo Carneiro Gonçalves:
Factors of Customer Loyalty and Retention in the Digital Environment. 71 - Fangfang Ma, Shaochuan Fu, Yuanyuan Zhang, Benxuan Miao:
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control. 72 - Yang Liu, Shengjie Zhang, Yan Ma:
Automated Runtime Verification of Security for E-Commerce Smart Contracts. 73 - Alberto Luján-Salamanca, Alfonso Infante Moro, Juan Carlos Infante-Moro, Julia Gallardo-Pérez:
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain. 74 - Meixuan Li, Zhong Yao, Menglei Kong:
Platforms' Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis. 75 - Jikuan Xu, Jiamin Zhang, Junhan Wang:
Digital Image Copyright Protection and Management Approach - Based on Artificial Intelligence and Blockchain Technology. 76 - Yejoon Mun, Namhyoung Kim:
Leveraging Large Language Models for Sentiment Analysis and Investment Strategy Development in Financial Markets. 77 - Thi-Them Hoang, Yung-Fu Huang, Manh-Hoang Do:
An Investigation into the Critical Factors' Impact on Digital Technology Transformation in Taiwanese Family Enterprises. 78 - Simona Vinerean, Alin Opreana, Camelia Budac, Diana Marieta Mihaiu:
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach. 79 - Junsung Park, Heejun Park:
Understanding the Impact of Inconsistency on the Helpfulness of Online Reviews. 80 - Yini Cheng, Jiazhen Huo:
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective. 81 - Junping Xu, Yuxi Feng, Wei Li, Qianghong Huang, Zhizhong Fan:
How AI Brand Endorsers Influence Generation MZ's Consumer Behavior in Metaverse Marketing Scenarios. 82 - Jianming Wu, Zhiyuan Yu:
Research on Adoption Intention Toward Intelligent Messaging Service: From Self-Determination Theory Perspective. 83 - Congcong Yang, Yuanyue Feng, Xiaona Li, Ben Niu:
Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce. 84 - Wenjian Li, Steiner Cujilema, Lisong Hu, Gang Xie:
How Social Scene Characteristics Affect Customers' Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce. 85 - Sijie Ma, Wanjing Wei, Jiahui Wang, Haoyu Liu, Yujie Song, Lei Yang:
Influencing Factors of Consumers' Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM. 86 - Yuting Zhang, Jiantong Zhang:
Spillover Effects of Physicians' Prosocial Behavior: The Role of Knowledge Sharing in Enhancing Paid Consultations Across Healthcare Networks. 87 - Madelyn Mendoza-Moreira, Beatriz Moliner-Velázquez, Gloria Berenguer Contrí, Irene Gil-Saura:
Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships? 88 - Fanyong Meng, Yu Wu:
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example. 89 - Yoon Y. Cho:
Virtual Influencers as Brand Endorsers: Developing and Validating a Multidimensional Evaluation Scale. 90 - Shengtai Zhang, Yang Yang, Yiwei Yuan:
Investigation of Users' Information Adoption Intention in Short Video Applications: A Perspective on Flow Experience. 91 - Qi Zhang, Xue Li, Pengbin Gao:
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model. 92 - Soyoung Kim, Randi Priluck:
Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation. 93 - Rodney Graeme Duffett, Ayabonga Mxunyelwa:
Instagram Mega-Influencers' Effect on Generation Z's Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective. 94 - Min Tian, Haiqiang Hu, Meimei Chen:
Configuration Path Analysis of the Virtual Influencer's Marketing Effectiveness. 95 - Simona-Vasilica Oprea, Adela Bâra:
Diverse Counterfactual Explanations (DiCE) Role in Improving Sales and e-Commerce Strategies. 96 - Sahar Loukil, Aamir Aijaz Syed, Fadhila Hamza, Ahmed Jeribi:
Decoding the Dynamic Connectedness Between Traditional and Digital Assets Under Dynamic Economic Conditions. 97 - Zhuoning Zhang, Zhongsheng Hua:
Balancing Revenue Streams in Online Video Platforms: The Impact of Original Content Provision on Business Model Selection. 98 - Tao Zhou, Xiaoying Wu:
Examining Generative AI User Disclosure Intention: A Perceived Affordance Perspective. 99 - Catalin-Mihail Barbu, Sorina-Raula Gîrboveanu, Daniela Victoria Popescu, Dan-Cristian Dabija:
Examining Customer Brand Engagement in Online Financial Services Provided by Fintech. 100 - Leilei Zhao, Weiwei Wu:
Is Customer Service Innovation Always Preferable? The Impact of AI Technology on an Online Retailer's Customer Service Decision. 101 - Di Huo, Peng Zou, Yingchao Lu:
Live vs. Static Comments: Empirical Analysis of Their Differential Effects on User Evaluation of Online Videos. 102 - Panitee Karnsomdee:
E-Government Adoption in Thai Public Sector Organizations: Citizens' Perspective. 103 - Cristina Veith, Mihaela Minciu, Daniel Constantin Bojin:
Understanding the Dynamics of Telework: A Job Demands-Resources Model-Based Qualitative Analysis of Employee and Managerial Experiences in Romania. 104 - Lata Kumari Pandey, Jayashree Bhattacharjee, Ranjit Singh, H. Kent Baker, Rohit Kumar Sharma:
Fintech Adoption and Dispositional Innovativeness in E-Gold Investment: Evidence from India. 105 - Keyu Chen, Bisheng Du, Wuke Zhang, Hezhong Jiang:
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce. 106 - Tung-Lai Hu, Chuang-Min Chao, Chien-Chih Wu, Chia-Hung Lin, Shu-Che Chi:
Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework. 107 - Jinpeng Wen, Xiaohua Li, Hongxing Han:
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions. 108 - Hui-Min Wang, Yu-Peng Zhu, Kyung-Tag Lee:
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce. 109 - Shizhen Bai, Luwen Cao, Jiamin Zhou:
Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors' Appearance on Consumers' Emotions and Purchase Intention. 110 - Stavros P. Migkos, Nikolaos Th. Giannakopoulos, Damianos P. Sakas:
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences. 111 - Siyu Yang, Zengrui Xiao, Diqing Qian:
The Impact and Mechanism of Femvertising in Male Consumers' Gift Purchasing Intention. 112 - Ningqin Li, Vesarach Aumeboonsuke:
How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement. 113 - Yingxue Ren, Yitong Qu, Junbin Liang, Fangfang Zhao:
Development and Validation of a Framework on Consumer Satisfaction in Fresh Food E-Shopping: The Integration of Theory and Data. 114 - Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Christos Klavdianos:
Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions. 115 - Ruijuan Wu, Huizhen Jin:
Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers' Intention to Stay. 116 - Myounggu Lee, Insu Choi, Woo Chang Kim:
Predicting Mobile Payment Behavior Through Explainable Machine Learning and Application Usage Analysis. 117 - Afrizal Firman, Ka Yin Chau, Ankita Manohar Walawalkar, Massoud Moslehpour:
Navigating the Future: Envisioning Metaverse Adoption in Indonesian Tourism Through the Technological-Organizational-Environmental (TOE) Framework. 118 - Danica Sovtic, Aleksandra Trpkov, Milos Radenkovic, Snezana Popovic, Aleksandra Labus:
Examining Readiness to Buy Fashion Products Authenticated with Blockchain. 119 - Changlu Zhang, Yuchen Wang, Jian Zhang:
Risk Assessment of Live-Streaming Marketing Based on Hesitant Fuzzy Multi-Attribute Group Decision-Making Method. 120 - Khaleel Ibrahim Al-Daoud, Ibrahim A. Abu AlSondos:
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats. 121 - Jasmin Ebert, Peter Winzer, Carina Müller:
Reducing the Hypothetical Bias in Measuring Willingness to Pay for Mobile Communication Products. 122 - Xiaoyi Luo, Ni Gao, Xiaoming Yuan:
Locational Drivers of China's Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences. 123 - Yi Xie, Heng-Qing Ye, Wenbin Zhu:
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce. 124 - Changting Liu, Tao Chen, Qiang Pu, Ying Jin:
Text Mining for Consumers' Sentiment Tendency and Strategies for Promoting Cross-Border E-Commerce Marketing Using Consumers' Online Review Data. 125 - Sina Mirzaye Shirkoohi, Muhammad Mohiuddin:
Creating Value in Metaverse-Driven Global Value Chains: Blockchain Integration and the Evolution of International Business. 126 - Shengming Zhang, Xumei Zhang, Bo Wang, Bin Dan:
Quality Information Disclosure and Blockchain Technology Adoption of Competitive Suppliers on the Third-Party E-Commerce Platform. 127 - Weizhuan Hu, Linghao Zhang, Yilin Wang, Jianbin Wu:
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail. 128 - Simona-Vasilica Oprea, Adela Bâra:
Customer-Centric Decision-Making with XAI and Counterfactual Explanations for Churn Mitigation. 129 - Jiahong Yu, Xixiang Sun, Ying Huang, Yige Jia:
Concrete or Abstract? The Impact of Green Advertising Appeals and Information Framing on Consumer Responses. 130 - Tinghui Li, Linteng Ni, Yanting Xu:
Enterprise Digital Transformation Drivers: Market or Government? A Case Study from China. 131 - Chang Ma, Jingbo Shao:
Modeling Mobile Game Design Features Through Grounded Theory: Key Factors Influencing User Behavior. 132 - Cong Sun, Jinxi Ji, Xing Meng:
Transparency as a Trust Catalyst: How Self-Disclosure Strategies Reshape Consumer Perceptions of Unhealthy Food Brands on Digital Platforms. 133 - Rand Kwong Yew Low, Gopalasamy Reuben Clements:
Building Better Conservation Organisations with Blockchain Technology. 134 - Hang Dong, Keeyeon Ki-cheon Park, Jong Min Kim:
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making. 135 - Tao Liu, Jiaxuan Leng, Shunyu Zhu, Rong Fu:
Digital Transformation and Enterprise Innovation Capability: From the Perspectives of Enterprise Cooperative Culture and Innovative Culture. 136 - Lihong Pan, Xialian Li, Miyuan Shan:
Designing a Sustainable Supply Chain Network for Perishable Products Integrating Internet of Things and Mixed Fleets. 137 - Yinjiao Chen, Qianqian Han, Zhihua Lian, Weiming Zhu, Yushi Jiang:
From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce. 138 - Yunqi Yang, Diancen Xie, Polin Lai, Xueqin Wang:
Adoption of Incremental and Radical Innovations in E-Commerce Delivery: Evidence from Smart Lockers and Autonomous Drones Using the UTAUT Model. 139 - Jing Zheng, Yong Wang, Yue Chen, Yue Wen:
Cooperation or Non-Cooperation: Examining Impact of Spillover Effect on Community Group Buying Operational Strategy. 140 - Xinjie Huang, Chuanlan Liu, Jiayao Wang, Jingjing Zheng:
Exploring Chinese Millennials' Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective. 141 - Eyup Kahveci, Tugrul Gurgur:
Digital Payments and Sustainable Economic Growth: Transmission Mechanisms and Evidence from an Emerging Economy, Turkey. 142 - Dongyeon Kim, Soongoo Hong, Youngmin Je, Min Ho Ryu:
Drivers of Mobile Banking Super-App Adoption: Across Different Service Integration Levels. 143 - Chao Ma, Chen Yang, Ying Yu:
When Pixels Speak Louder: Unravelling the Synergy of Text-Image Integration in Multimodal Review Helpfulness. 144 - Bui Thanh Khoa:
The Triple Helix of Digital Engagement: Unifying Technology Acceptance, Trust Signaling, and Social Contagion in Generation Z's Social Commerce Repurchase Decisions. 145 - Irene Capecchi, Tommaso Borghini, Danio Berti, Silvia Ranfagni, Iacopo Bernetti:
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori. 146 - Cam Tu Nguyen, Lanhui Cai, Mingjie Fang, Yanfeng Liu, Xueqin Wang:
Collaborative Neighbourhood Logistics in e-Commerce Delivery: A Cluster Analysis of Receivers and Deliverers. 147 - Zhi-Tao Chen, Guicheng Shi, Yu-Hao Zheng:
From Virtual Experience to Real Action: Efficiency-Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior. 148 - Meiling Xin, Ling Jian, Wei Liu, Yingxu Bao:
Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective. 149 - Ningyan Cao, Normalisa Md Isa, Selvan Perumal, Chuanmei Chen:
Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. 150
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