"Most Significant Impact on Consumer Engagement: An Analytical Framework ..."

Zhipeng Zhang, Liyi Zhang (2025)

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DOI: 10.3390/JTAER20020054

access: open

type: Journal Article

metadata version: 2025-10-04

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Zhipeng Zhang, Liyi Zhang:
Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements. J. Theor. Appl. Electron. Commer. Res. 20(2): 54 (2025)

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