"What Signals Are You Sending? How Signal Consistency Influences Consumer ..."

Hui-Min Wang, Yu-Peng Zhu, Kyung-Tag Lee (2025)

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DOI: 10.3390/JTAER20020109

access: open

type: Journal Article

metadata version: 2025-10-04

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  - https://dblp.org/rec/journals/jtaer/WangZL25
Hui-Min Wang, Yu-Peng Zhu, Kyung-Tag Lee:
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce. J. Theor. Appl. Electron. Commer. Res. 20(2): 109 (2025)

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