"Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of ..."

Shizhen Bai, Luwen Cao, Jiamin Zhou (2025)

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DOI: 10.3390/JTAER20020110

access: open

type: Journal Article

metadata version: 2025-10-04

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  - journals/jtaer/BaiCZ25
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  - https://dblp.org/rec/journals/jtaer/BaiCZ25
Shizhen Bai, Luwen Cao, Jiamin Zhou:
Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors' Appearance on Consumers' Emotions and Purchase Intention. J. Theor. Appl. Electron. Commer. Res. 20(2): 110 (2025)

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