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"Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case ..."

Weiqiang Lin et al. (2018)

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DOI: 10.1109/WI.2018.00-65

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
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  persistent URL:
  - https://dblp.org/rec/conf/webi/LinSMC18
Weiqiang Lin, Pedro Saleiro, Natasa Milic-Frayling, Eugene Ch'ng:
Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD. WI 2018: 375-382

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