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Journal Articles
- 2015
[j15]John D. C. Little:
Obituary John F. Nash Jr. Int. Trans. Oper. Res. 22(6): 1117-1118 (2015)- 2011
- [j14]John D. C. Little:
OR FORUM - Little's Law as Viewed on Its 50th Anniversary. Oper. Res. 59(3): 536-549 (2011) - 2008
- [j13]Peter M. Guadagni, John D. C. Little:
Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. Mark. Sci. 27(1): 26-28 (2008) - [j12]Peter M. Guadagni, John D. C. Little:
A Logit Model of Brand Choice Calibrated on Scanner Data. Mark. Sci. 27(1): 29-48 (2008) - 2004
- [j11]John D. C. Little:
Models and Managers: The Concept of a Decision Calculus. Manag. Sci. 50(12-Supplement): 1841-1853 (2004) - [j10]John D. C. Little:
Comments on "Models and Managers: The Concept of a Decision Calculus". Manag. Sci. 50(12-Supplement): 1854-1860 (2004) - 2002
- [j9]John D. C. Little:
Philip M. Morse and the Beginnings. Oper. Res. 50(1): 146-148 (2002) - 1991
- [j8]John D. C. Little:
Operations Research in Industry: New Opportunities in a Changing World. Oper. Res. 39(4): 531-542 (1991) - 1979
- [j7]John D. C. Little:
Feature Article - Aggregate Advertising Models: The State of the Art. Oper. Res. 27(4): 629-667 (1979) - 1975
- [j6]John D. C. Little:
BRANDAID: A Marketing-Mix Model, Part 1: Structure. Oper. Res. 23(4): 628-655 (1975) - [j5]John D. C. Little:
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study. Oper. Res. 23(4): 656-673 (1975) - 1969
- [j4]John D. C. Little, Leonard M. Lodish:
A Media Planning Calculus. Oper. Res. 17(1): 1-35 (1969) - 1966
- [j3]John D. C. Little:
The Synchronization of Traffic Signals by Mixed-Integer Linear Programming. Oper. Res. 14(4): 568-594 (1966) - [j2]John D. C. Little:
A Model of Adaptive Control of Promotional Spending. Oper. Res. 14(6): 1075-1097 (1966) - 1955
- [j1]John D. C. Little:
The Use of Storage Water in a Hydroelectric System. Oper. Res. 3(2): 187-197 (1955)
Conference and Workshop Papers
- 1968
- [c1]Leonard M. Lodish, John D. C. Little:
MEDIAC: an on-line media planning system. AFIPS Fall Joint Computing Conference (1) 1968: 425-430
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