"Feature Article - Aggregate Advertising Models: The State of the Art."

John D. C. Little (1979)

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DOI: 10.1287/OPRE.27.4.629

access: closed

type: Journal Article

metadata version: 2020-03-31

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John D. C. Little:
Feature Article - Aggregate Advertising Models: The State of the Art. Oper. Res. 27(4): 629-667 (1979)

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