"Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A ..."

Peter M. Guadagni, John D. C. Little (2008)

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DOI: 10.1287/MKSC.1070.0345

access: closed

type: Journal Article

metadata version: 2020-05-14

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Peter M. Guadagni, John D. C. Little:
Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. Mark. Sci. 27(1): 26-28 (2008)

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