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ORCIDNancy Viola Wünderlich
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- affiliation: Paderborn University, Germany
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Journal Articles
- 2022
[j5]Susanne Robra-Bissantz, Christoph Lattemann, Ralf Laue, Raphaela Leonhard-Pfleger, Luisa Wagner, Oliver Gerundt, Ricarda Schlimbach, Sabine Baumann
, Christian Vorbohle, Sebastian Gottschalk, Dennis Kundisch, Gregor Engels, Nancy Wünderlich, Volker Nissen, Lisa Lohrenz, Simon Michalke:
Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme. HMD Prax. Wirtsch. 59(5): 1227-1257 (2022)- [j4]Christoph F. Breidbach, Amol M. Joshi, Paul P. Maglio, Frederik von Briel, Alex Twigg, Graham Dickens, Nancy Viola Wünderlich:
How Everything-as-a-Service Enabled Judo to Become a Billion-Dollar Bank Without Owning IT. MIS Q. Executive 21(3): 3 (2022) - 2021
- [j3]Hedda Lüttenberg, Daniel Beverungen, Martin Poniatowski, Dennis Kundisch, Nancy Viola Wünderlich:
Drei Strategien zur Etablierung digitaler Plattformen in der Industrie. Wirtschaftsinformatik Manag. 13(2): 120-131 (2021) - 2018
- [j2]Darius Schlangenotto, Dennis Kundisch, Nancy Viola Wünderlich:
Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search. Electron. Mark. 28(4): 407-421 (2018) - 2015
- [j1]Anne Scherer, Nancy Viola Wünderlich, Florian von Wangenheim:
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Q. 39(1): 177-200 (2015)
Conference and Workshop Papers
- 2018
- [c3]Markus Blut, Nancy Viola Wünderlich, Christian Brock:
Innovative Technologies in Branded-Service Encounters: How Robot Characteristics Affect Brand Trust and Experience. ICIS 2018 - 2017
- [c2]Nancy Viola Wünderlich, Stefanie Paluch:
A Nice and Friendly Chat with a Bot: User Perceptions of AI-Based Service Agents. ICIS 2017 - 2010
- [c1]Catharina van Delden, Nancy Viola Wünderlich:
Open Innovation Marketing. A Case Study. GI Jahrestagung (1) 2010: 973-978
Coauthor Index
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