"The Value of Self-Service: Long-Term Effects of Technology-Based ..."

Anne Scherer, Nancy Viola Wünderlich, Florian von Wangenheim (2015)

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DOI: 10.25300/MISQ/2015/39.1.08

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type: Journal Article

metadata version: 2023-12-17

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Anne Scherer, Nancy Viola Wünderlich, Florian von Wangenheim:
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Q. 39(1): 177-200 (2015)

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