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Wendy W. Moe

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2020 – today

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2021
[j6]
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  - journals/isr/ZhangM21
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Kunpeng Zhang, Wendy W. Moe:
Measuring Brand Favorability Using Large-Scale Social Media Data. Inf. Syst. Res. 32(4): 1128-1139 (2021)

2010 – 2019

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2013
[j5]
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Michael Braun, Wendy W. Moe:
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories. Mark. Sci. 32(5): 753-767 (2013)
2012
[j4]
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Gauri Kulkarni, P. K. Kannan, Wendy W. Moe:
Using online search data to forecast new product sales. Decis. Support Syst. 52(3): 604-611 (2012)
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Wendy W. Moe, David A. Schweidel:
Online Product Opinions: Incidence, Evaluation, and Evolution. Mark. Sci. 31(3): 372-386 (2012)

2000 – 2009

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2004
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Eric J. Johnson, Wendy W. Moe, Peter S. Fader, Steven Bellman, Gerald L. Lohse:
On the Depth and Dynamics of Online Search Behavior. Manag. Sci. 50(3): 299-308 (2004)
[j1]
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Wendy W. Moe, Peter S. Fader:
Dynamic Conversion Behavior at E-Commerce Sites. Manag. Sci. 50(3): 326-335 (2004)

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