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"Online Display Advertising: Modeling the Effects of Multiple Creatives and ..."

Michael Braun, Wendy W. Moe (2013)

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DOI: 10.1287/MKSC.2013.0802

access: closed

type: Journal Article

metadata version: 2020-08-25

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Michael Braun, Wendy W. Moe:
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories. Mark. Sci. 32(5): 753-767 (2013)

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