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Journal Articles

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2024
[j11]
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  - journals/ecr/HsiehLH24
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  - https://dblp.org/rec/journals/ecr/HsiehLH24
Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang:
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention. Electron. Commer. Res. 24(3): 2045-2064 (2024)
2021
[j10]
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  - journals/behaviourIT/HsiehLCL21
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  - https://dblp.org/rec/journals/behaviourIT/HsiehLCL21
Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu, Ting Lie:
Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads. Behav. Inf. Technol. 40(16): 1796-1805 (2021)
2019
[j9]
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  - journals/chb/ChiuLHH19
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Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang:
Exploring why people spend more time shopping online than in offline stores. Comput. Hum. Behav. 95: 24-30 (2019)
2018
[j8]
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  - journals/chb/LiuLHH18
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Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang:
Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. Comput. Hum. Behav. 86: 9-17 (2018)
2017
[j7]
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  - journals/behaviourIT/ChiuLH17
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Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh:
How colour similarity can make banner advertising effective: insights from Gestalt theory. Behav. Inf. Technol. 36(6): 606-619 (2017)
[j6]
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  - journals/chb/LiuHLH17
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Chih-Wei Liu, Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang:
What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure. Comput. Hum. Behav. 70: 391-397 (2017)
[j5]
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  - journals/program/HsuLCCH17
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Chia-Lin Hsu, Yu-Hsiang Lin, Mu-Chen Chen, Kuo-Chien Chang, Ai-Yun Hsieh:
Investigating the determinants of e-book adoption. Program 51(1): 2-16 (2017)
2014
[j4]
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  - journals/ecra/LoHC14
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Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu:
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. Electron. Commer. Res. Appl. 13(4): 221-228 (2014)
[j3]
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  - journals/oir/LuarnH14
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Pin Luarn, Ai-Yun Hsieh:
Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities. Online Inf. Rev. 38(7): 881-895 (2014)
2013
[j2]
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  - journals/chb/LoHC13
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Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu:
Contradictory deceptive behavior in online dating. Comput. Hum. Behav. 29(4): 1755-1762 (2013)
[j1]
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  - journals/oir/LoCH13
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Shao-Kang Lo, Yu-Ping Chiu, Ai-Yun Hsieh:
Photograph and model use within an online auction page for influencing buyer's bidding behavior. Online Inf. Rev. 37(3): 354-368 (2013)

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