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"How colour similarity can make banner advertising effective: insights from ..."

Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh (2017)

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DOI: 10.1080/0144929X.2016.1267264

access: closed

type: Journal Article

metadata version: 2020-09-05

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  - journals/behaviourIT/ChiuLH17
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  - https://dblp.org/rec/journals/behaviourIT/ChiuLH17
Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh:
How colour similarity can make banner advertising effective: insights from Gestalt theory. Behav. Inf. Technol. 36(6): 606-619 (2017)

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