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"Keyword advertising is not what you think: Clicking and eye movement ..."

Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu (2014)

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DOI: 10.1016/J.ELERAP.2014.04.001

access: closed

type: Journal Article

metadata version: 2020-09-05

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Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu:
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. Electron. Commer. Res. Appl. 13(4): 221-228 (2014)

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