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International Journal of Online Marketing, Volume 8
Volume 8, Number 1, 2018
- Safaa Ahmed Hussein:
Evaluating the Performance of e-Government in Egypt: A Public-Value Approach. 1-20 - Ghazi A. Al-Weshah:
E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence. 21-36 - Raja Yahya Al Sharief:
How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes? 37-54 - Som Aditya Juyal:
An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India. 55-79
Volume 8, Number 2, 2018
- Kenneth David Strang:
Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture. 1-26 - Castulus Kolo, Stefan Widenhorn, Anna-Lena Borgstedt, David Eicher:
A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media. 27-44 - Vijayalakshmi Dharmavaram, Rajyalakshmi Nittala:
Service Quality and Customer Satisfaction in Online Banking. 45-56 - Ming-Hsiung Hsiao:
Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment. 57-71
Volume 8, Number 3, 2018
- Reham Ibrahim Elseidi:
Understanding Egyptian Consumers' Intentions in Online Shopping. 1-18 - Adeola Opesade, Omotola A. Fabowale:
Predictors of Nigeria's Premier University Undergraduate Students' Online Shopping Adoption. 19-35 - R. Rajendra Kumar:
Components of Consumer Factor and Its Influence on Attitude of the Student Online Shopping Community: Consumer Factor and Its Influence on Attitude. 36-51 - Edwin Mwosa Kivuti:
An Evaluation of the Impact of Keyword Frequency on Keyword Prominence. 52-70 - Masud Ibrahim, Anthony' Freeman Mensah, Frederick Asare:
Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana. 71-83
Volume 8, Number 4, 2018
- Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway:
Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions. 1-14 - Tamer Abbas Awad, Enas Kamel Farghaly:
Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users. 15-37 - Gursimran Singh Walia, Maninder Singh:
Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior. 38-48 - Ereny Gobrial:
The Quality of Autism Spectrum Disorders Online Websites Promoting Awareness and Supporting Parents: The Case of Arabic Website. 49-58 - Chen-Ya Wang:
The Effects of Task Characteristics on the Continuous Usage of Mobile Applications. 59-75
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