"Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase ..."

Gursimran Singh Walia, Maninder Singh (2018)

Details and statistics

DOI: 10.4018/IJOM.2018100103

access: closed

type: Journal Article

metadata version: 2020-09-17

a service of  Schloss Dagstuhl - Leibniz Center for Informatics