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"Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and ..."

Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway (2018)

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DOI: 10.4018/IJOM.2018100101

access: closed

type: Journal Article

metadata version: 2020-09-17

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  - https://dblp.org/rec/journals/ijom/El-BazEE18
Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway:
Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions. Int. J. Online Mark. 8(4): 1-14 (2018)

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