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ORCIDElectronic Commerce Research and Applications, Volume 64
Volume 64, 2024
- Mazhar Ali, Huma Amir:
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers. 101356 - Yuqing Jiang, Minxin Wu, Xiao hui Li:
Cooperation mechanism, product quality, and consumer segment in group buying. 101357 - Yue Ni, Qiqi Cheng
:
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness. 101358 - Kai-Yu Wang, Wen-Hai Chih, Andreawan Honora, Yu-Ping Wu:
Investigating antecedents of brand value co-creation behaviors in social media based brand communities. 101359 - Yan Li, Ruijuan Wu, Shanshan Wang:
Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers' cognition regarding preference heterogeneity. 101360 - Jhih-Hua Jhang-Li, I. Robert Chiang:
Strategies for online game publishers to counter third-party cheats. 101364 - Kwansoo Kim, Robert J. Kauffman:
On the effects of Information Asymmetry in Digital Currency Trading. 101366 - Delong Jin, Deling Lai, Xujin Pu, Guanghua Han:
Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products. 101367 - Hyunhee Woo, Shijin Yoo:
A true friend or frenemy?: Cross-platform effects on online reviews in the sharing economy. 101368 - Hualong Yang, Le Wang, Zhibin Hu, Dan Li:
Understanding the failing of social gamification: A perspective of user fatigue. 101369 - Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Morteza Ghobakhloo, Behzad Foroughi, Shahla Asadi, Abderahman Rejeb:
Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators. 101370 - Xin Zhang, Yalan Zhou, Zhibin Lin, Yu Wang:
Ensemble learning with dynamic weighting for response modeling in direct marketing. 101371 - Xingtang Wang, Xiaohua Han, Yue Chen:
Optimal manufacturer strategy for live-stream selling and product quality. 101372 - Gaoyong Han, Zhiyong Feng, Shizhan Chen, Xiao Xue, Hongyue Wu:
Evaluating differential pricing in e-commerce from the perspective of utility. 101373 - Cho-Hsun Lu:
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective. 101374 - Deqing Ma, Kaifu Li, Hanqing Qin, Jinsong Hu:
Impacts of blockchain technology on food supply chains with potential food contamination. 101375 - Chi Zhou, Yawen Xu, Yufei Ren, Jing Yu:
Strategic adoption of the recommender system under online retailer competition and consumer search. 101376 - Bo Yang, Xinrui Zhang, Xusen Cheng, Tong Xue:
Understanding the influence mechanism of advertising avoidance from an S-O-R perspective: An empirical study based on "Qiafan" videos of Bilibili. 101377 - Muhammad Dliya'ul Haq, Chao-Min Chiu:
Boosting online user engagement with short video endorsement content on TikTok via the image transfer mechanism. 101379 - Jing Li, Xiaotong Li:
Coopetition in social commerce: What influences livestreaming knowledge sharing in agricultural clusters? 101383
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