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"Investigating antecedents of brand value co-creation behaviors in social ..."
Kai-Yu Wang et al. (2024)
- Kai-Yu Wang, Wen-Hai Chih, Andreawan Honora, Yu-Ping Wu:
Investigating antecedents of brand value co-creation behaviors in social media based brand communities. Electron. Commer. Res. Appl. 64: 101359 (2024)
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