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"Investigating antecedents of brand value co-creation behaviors in social ..."

Kai-Yu Wang et al. (2024)

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DOI: 10.1016/J.ELERAP.2024.101359

access: closed

type: Journal Article

metadata version: 2024-08-05

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Kai-Yu Wang, Wen-Hai Chih, Andreawan Honora, Yu-Ping Wu:
Investigating antecedents of brand value co-creation behaviors in social media based brand communities. Electron. Commer. Res. Appl. 64: 101359 (2024)

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