"Mitigating the influence of preference-oriented negative electronic ..."

Yan Li, Ruijuan Wu, Shanshan Wang (2024)

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DOI: 10.1016/J.ELERAP.2024.101360

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type: Journal Article

metadata version: 2025-01-19

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Yan Li, Ruijuan Wu, Shanshan Wang:
Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers' cognition regarding preference heterogeneity. Electron. Commer. Res. Appl. 64: 101360 (2024)

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