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Publication search results
found 24 matches
- 2024
- Gun Ho Lee, Kyoung Jun Lee, Baek Jeong, Taekyung Kim:
Developing Personalized Marketing Service Using Generative AI. IEEE Access 12: 22394-22402 (2024) - 2023
- Nasser Aljohani:
Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers. Int. J. Interact. Mob. Technol. 17(20): 76-91 (2023) - Sarita Patil, Vinod Vaze, Pankaj Agarkar:
Intelligent business to business (B2B) marketing campaigns recommendation using personalized fuzzy preference temporal graph. J. Ambient Intell. Humaniz. Comput. 14(8): 10219-10233 (2023) - Yusuf Mücahit Çetinkaya, Emre Külah, Ismail Hakki Toroslu, Hasan Davulcu:
Targeted marketing on social media: utilizing text analysis to create personalized landing pages. Soc. Netw. Anal. Min. 14(1): 77 (2023) - Yao Wu, Zekai Huang, Chenyu Xie:
How Social Media Influencers Personalize Their Livestreams: The Role of Nonverbal Communication Behavior in Online Personalized Marketing. PACIS 2023: 153 - Shujun Li, Li Li, Yiwen Cui, Xueyan Wu:
Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing. WHICEB (1) 2023: 62-71 - 2022
- Qianqian Pan, Gang Yang:
Application of mining algorithm in personalized Internet marketing strategy in massive data environment. J. Intell. Syst. 31(1): 237-244 (2022) - 2021
- Shu-Hsien Liao, Ching-An Yang:
Big data analytics of social network marketing and personalized recommendations. Soc. Netw. Anal. Min. 11(1): 21 (2021) - (Withdrawn) Personalized Marketing Recommendation System of New Media Short Video Based on Deep Neural Network Data Fusion. J. Sensors 2021: 1-10 (2021)
- 2020
- Honghao Gao, Li Kuang, Yuyu Yin, Bin Guo, Kai Dou:
Mining consuming Behaviors with Temporal Evolution for Personalized Recommendation in Mobile Marketing Apps. Mob. Networks Appl. 25(4): 1233-1248 (2020) - 2018
- Katri Kerem, Monika Ulla:
Perceived Intrusiveness of Personalized Marketing. Bled eConference 2018: 33 - 2015
- Leo Guelman, Montserrat Guillén, Ana Maria Pérez-Marín:
A decision support framework to implement optimal personalized marketing interventions. Decis. Support Syst. 72: 24-32 (2015) - 2013
- Heng Tang, Stephen Shaoyi Liao, Sherry Xiaoyun Sun:
A prediction framework based on contextual data to support Mobile Personalized Marketing. Decis. Support Syst. 56: 234-246 (2013) - 2012
- Leila Esmaeili, Ramin Nasiri, Behrouz Minaei-Bidgoli:
Applying Personalized Recommendation for Social Network Marketing. Int. J. Online Mark. 2(1): 50-63 (2012) - 2010
- Yuqing Sun, Guangjun Ji:
Privacy Preserving in Personalized Mobile Marketing. AMT 2010: 538-545 - 2009
- Dmitri V. Kuznetsov:
1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts. Model. Assist. Stat. Appl. 4(3): 159-169 (2009) - Michel Wedel, Roland T. Rust, Tuck Siong Chung:
Up close and personalized: a marketing view of recommendation systems. RecSys 2009: 3-4 - 2008
- Johanna Bragge, Henrik Kallio, Anne Sunikka:
Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice? ECIS 2008: 25-36 - 2007
- Martín López Nores, José Juan Pazos-Arias, Yolanda Blanco-Fernández, Jorge García Duque, Ricardo Tubio-Pardavila, Marta Rey-López:
The MiSPOT System: Personalized Publicity and Marketing over Interactive Digital TV. ICETE (Selected Papers) 2007: 315-327 - Martín López Nores, José Juan Pazos-Arias, Jorge García Duque, Yolanda Blanco-Fernández, Marta Rey-López, Esther Casquero-Villacorta:
Spontaneous and Personalized Advertising through Mpeg-7 Markup and Semantic Reasoning - Exploring New Ways for Publicity and Marketing over Interactive Digital TV. SIGMAP 2007: 217-221 - 2005
- Lun-Ping Hung:
A personalized recommendation system based on product taxonomy for one-to-one marketing online. Expert Syst. Appl. 29(2): 383-392 (2005) - 2004
- Soe-Tsyr Yuan, Chiahsin Cheng:
Ontology-based personalized couple clustering for heterogeneous product recommendation in mobile marketing. Expert Syst. Appl. 26(4): 461-476 (2004) - 2003
- Kwok-Wai Cheung, James T. Kwok, Martin H. C. Law, Kwok Ching Tsui:
Mining customer product ratings for personalized marketing. Decis. Support Syst. 35(2): 231-243 (2003) - 1999
- Chan-kyu Park, Ho-sang Ham, Sang-bong Park:
Rule based matching technique of one-to-one marketingfor personalized cyber shopping mall. WebNet 1999: 850-854
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