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"1-to-1 personalized consumer-product marketing in real-life environment ..."

Dmitri V. Kuznetsov (2009)

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DOI: 10.3233/MAS-2009-0121

access: closed

type: Journal Article

metadata version: 2020-04-16

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Dmitri V. Kuznetsov:
1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts. Model. Assist. Stat. Appl. 4(3): 159-169 (2009)

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