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"Up close and personalized: a marketing view of recommendation systems."

Michel Wedel, Roland T. Rust, Tuck Siong Chung (2009)

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DOI: 10.1145/1639714.1639716

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/recsys/WedelRC09
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  - https://dblp.org/rec/conf/recsys/WedelRC09
Michel Wedel, Roland T. Rust, Tuck Siong Chung:
Up close and personalized: a marketing view of recommendation systems. RecSys 2009: 3-4

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