- Lei Deng, Jerry Gao, Chandrasekar Vuppalapati:
Building a Big Data Analytics Service Framework for Mobile Advertising and Marketing. BigDataService 2015: 256-266 - Julian Bühler, Aaron W. Baur, Markus Bick, Jimin Shi:
Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising. I3E 2015: 183-199 - Jun Sasaki, Shizune Takahashi, Shuang Li, Issei Komatsu, Keizo Yamada, Masanori Takagi:
Finding Target Users Interested in Regional Areas Using Online Advertising and Social Network Services. SoMeT 2015: 203-215 - 2014
- Debmalya Biswas, Krishnamurthy Vidyasankar:
Privacy preserving and transactional advertising for mobile services. Computing 96(7): 613-630 (2014) - Narain Chutijirawong, Prasert Kanawattanachai:
The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS). Int. J. Mob. Commun. 12(6): 578-602 (2014) - Peter Fröhlich, Jürgen Rehak:
Context-aware in-car advertising: the role of message composition and service type. AutomotiveUI (adjunct) 2014: 16:1-16:6 - Jianxin Cheng, Hongbo Lai, Junnan Ye:
The Study of Service Design with the Perspective of Cross-Cultural Based on the Advertising Events and the Brand Experience. HCI (19) 2014: 437-448 - Hui-Chih Wang, Her-Sen Doong:
Effects of Online Advertising Strategy on Attitude towards Healthcare Service. HICSS 2014: 2725-2732 - Marcos E. B. Broinizi, Danilo Mutti, João Eduardo Ferreira:
Application Configuration Repository for Adaptive Service-Based Systems: Overcoming Challenges in an Evolutionary Online Advertising Environment. ICWS 2014: 670-677 - 2013
- Yuhmiin Chang:
Age matters: Short Message Service advertising reading behaviours. Int. J. Mob. Commun. 11(2): 159-175 (2013) - Charnsak Srisawatsakul, Borworn Papasratorn:
Factors Affecting Consumer Acceptance Mobile Broadband Services with Add-on Advertising: Thailand Case Study. Wirel. Pers. Commun. 69(3): 1055-1065 (2013) - Cain Evans, Jagdev Bhogal, Salameh Abu Rmeileh:
Towards an iMAS Model Ontology: An Intelligent Mobile Advertising Service. CISIS 2013: 511-516 - Thomas M. Wagner, Alexander Benlian, Thomas Hess:
The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services? HICSS 2013: 2928-2937 - Arto Kaasinen, Yong-Ik Yoon:
Service engagement model for mobile advertising based on user behavior. ICOIN 2013: 131-134 - Flora Peng, Chien-Hsing Wu, Hsin-Yi Liao:
Adoption Intention of Mobile Real Time Location-Based Advertising Service for 3G Cell Phone Users in Taiwan. KMO 2013: 97-108 - Hai Dong, Farookh Khadeer Hussain, Elizabeth Chang:
UCOSAIS: A Framework for User-Centered Online Service Advertising Information Search. WISE (1) 2013: 267-276 - 2012
- Kai Li, Timon C. Du:
Building a targeted mobile advertising system for location-based services. Decis. Support Syst. 54(1): 1-8 (2012) - Erik D. Demaine, Morteza Zadimoghaddam:
Constant Price of Anarchy in Network-Creation Games via Public-Service Advertising. Internet Math. 8(1-2): 29-45 (2012) - Chien-Hsing Wu, Shu-Chen Kao, Kuo-Din Yang:
Acceptance of real-time location-based advertising service: a conceptual examination. J. Locat. Based Serv. 6(4): 250-269 (2012) - A. Srinivasan, Changhyun Kwon:
Operations of online advertising services and publisher's option. J. Oper. Res. Soc. 63(5): 674-682 (2012) - Shiu-Li Huang, Szu-Chen Chen:
Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services. HICSS 2012: 1542-1551 - Hai Dong, Farookh Khadeer Hussain, Elizabeth Chang:
Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification. ICSOC 2012: 591-598 - Estrella M. Garcia-Lozano, Celeste Campo, Carlos García-Rubio, Alberto Cortés-Martín, Alicia Rodriguez-Carrion, Patricia Noriega-Vivas:
An Efficient, Eco-Friendly Approach for Push-Advertising of Services in VANETs. UCAmI 2012: 50-57 - 2011
- Subhankar Dhar, Upkar Varshney:
Challenges and business models for mobile location-based services and advertising. Commun. ACM 54(5): 121-128 (2011) - Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus:
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption. Eur. J. Oper. Res. 211(3): 642-649 (2011) - Li-Der Chou, David Chunhu Li, Wei-Sheng Chen:
A Novel Application of Electronic Paper in Mobile Advertising Service. CSE 2011: 308-311 - Young June Sah, Duyoung Jeong, Kiseul Suh, Soyon You, Kwan Min Lee:
Advertising effect of additional information in panoramic view service on the online map. ICUIMC 2011: 97 - Michael Dürr, Florian Gschwandtner, Corina Kim Schindhelm, Markus Duchon:
Secure and Privacy-Preserving Cross-Layer Advertising of Location-Based Social Network Services. MobiCASE 2011: 331-337 - Siriphat Oumtrakul, Natharin Chanuntawaree, Jerry Gao:
AdTouch: A 2D-Barcode Mobile Advertising Service System. SUComS 2011: 188-202 - 2010
- Yung-Ming Li, Ya-Lin Shiu:
A Diffusion Mechanism for Online Advertising Service Over Social Media. ACT4SOC 2010: 16-25