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"Understanding the Influences of Consumers' Mood States Induced by Web Page ..."
Shiu-Li Huang, Szu-Chen Chen (2012)
- Shiu-Li Huang, Szu-Chen Chen:
Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services. HICSS 2012: 1542-1551
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