"The role of brand community identification and reward on consumer brand ..."

Harsandaldeep Kaur et al. (2020)

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DOI: 10.1016/J.TELE.2019.101321

access: closed

type: Journal Article

metadata version: 2021-10-14

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Harsandaldeep Kaur, Mandakini Paruthi, Jamid Ul Islam, Linda D. Hollebeek:
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities. Telematics Informatics 46 (2020)

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