"Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews ..."

Sam Ransbotham, Nicholas H. Lurie, Hongju Liu (2019)

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DOI: 10.1287/MKSC.2018.1115

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sam Ransbotham, Nicholas H. Lurie, Hongju Liu:
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? Mark. Sci. 38(5): 773-792 (2019)

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