Marketing Science, Volume 38

Volume 38, Number 1, January - February 2019

Research Articles

Volume 38, Number 2, March - April 2019

Research Articles

Volume 38, Number 3, May - June 2019

Research Articles

Volume 38, Number 4, July - August 2019

Research Articles

Volume 38, Number 5, September - October 2019

Special Section: Mobile Technologies Research Articles
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