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"Mobile App Introduction and Online and Offline Purchases and Product Returns."

Unnati Narang, Venkatesh Shankar (2019)

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DOI: 10.1287/MKSC.2019.1169

access: closed

type: Journal Article

metadata version: 2020-05-14

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Unnati Narang, Venkatesh Shankar:
Mobile App Introduction and Online and Offline Purchases and Product Returns. Mark. Sci. 38(5): 756-772 (2019)

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