"Opinion Leaders and Product Variety."

Dmitri Kuksov, Chenxi Liao (2019)

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DOI: 10.1287/MKSC.2019.1179

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dmitri Kuksov, Chenxi Liao:
Opinion Leaders and Product Variety. Mark. Sci. 38(5): 812-834 (2019)

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