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"Brand Positioning Based on Brand Image-Country Image Fit."

Kristina Klein et al. (2019)

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DOI: 10.1287/MKSC.2019.1151

access: closed

type: Journal Article

metadata version: 2020-10-26

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Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno:
Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci. 38(3): 516-538 (2019)

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