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"A Theory of Combative Advertising."

Yuxin Chen et al. (2009)

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DOI: 10.1287/MKSC.1080.0385

access: closed

type: Journal Article

metadata version: 2020-10-26

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Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang:
A Theory of Combative Advertising. Mark. Sci. 28(1): 1-19 (2009)

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