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"How Streamers Foster Consumer Stickiness in Live Streaming Sales."

Yongbing Jiao et al. (2023)

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DOI: 10.3390/JTAER18030061

access: open

type: Journal Article

metadata version: 2024-01-24

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  dblp key:
  - journals/jtaer/JiaoSLH23
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  persistent URL:
  - https://dblp.org/rec/journals/jtaer/JiaoSLH23
Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Baotao Huang:
How Streamers Foster Consumer Stickiness in Live Streaming Sales. J. Theor. Appl. Electron. Commer. Res. 18(3): 1196-1216 (2023)

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