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Yongbing Jiao

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2020 – today

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2025
[j3]
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  - journals/jgim/JiaoSLJ25
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Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Myung-Soo Jo:
How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce. J. Glob. Inf. Manag. 32(1): 1-29 (2025)
2023
[j2]
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Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Baotao Huang:
How Streamers Foster Consumer Stickiness in Live Streaming Sales. J. Theor. Appl. Electron. Commer. Res. 18(3): 1196-1216 (2023)

2010 – 2019

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2017
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Yongbing Jiao, Myung-Soo Jo, Emine Sarigöllü:
Social value and content value in social media: Two paths to psychological well-being. J. Organ. Comput. Electron. Commer. 27(1): 3-24 (2017)
2012
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Yongbing Jiao, Jian Yang, Zhanfeng Zhu:
An Empirical Study of Customer Loyalty to Internet Banking in China. ICEBE 2012: 39-44
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Jian Yang, Yongbing Jiao, Jianyuan Yan, Hailing Guo:
An Intelligent Trade Matching System for B2B Marketplace. WHICEB 2012: 54
2011
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Jian Yang, Yongbing Jiao, Chunxia Zhang:
A Binary Logit Estimation of Controllable Factors Affecting Adoption of RFID by Agro-food Firms. ICEBE 2011: 273-277

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