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"Predicting consumer product demands via Big Data: the roles of online ..."

Alain Yee-Loong Chong et al. (2017)

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DOI: 10.1080/00207543.2015.1066519

access: closed

type: Journal Article

metadata version: 2021-06-01

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Alain Yee-Loong Chong, Eugene Ch'ng, Martin J. Liu, Boying Li:
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. Int. J. Prod. Res. 55(17): 5142-5156 (2017)

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