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"Predicting consumer product demands via Big Data: the roles of online ..."
Alain Yee-Loong Chong et al. (2017)
- Alain Yee-Loong Chong, Eugene Ch'ng
, Martin J. Liu
, Boying Li:
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. Int. J. Prod. Res. 55(17): 5142-5156 (2017)
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