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"An Evaluation of the Effects of Social Media on Client: Advertising Agency ..."

Kristina Krasimirova Dimitrova, Steve MacKay (2017)

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DOI: 10.4018/IJOM.2017040102

access: closed

type: Journal Article

metadata version: 2020-09-17

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  - https://dblp.org/rec/journals/ijom/DimitrovaM17
Kristina Krasimirova Dimitrova, Steve MacKay:
An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK. Int. J. Online Mark. 7(2): 23-41 (2017)

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