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ORCIDInternational Journal of Online Marketing, Volume 7
Volume 7, Number 1, 2017
- Subhajit Bhattachary, Vijeta Anand:
An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths. 1-15 - Raja Yahya Al Sharief:
Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA. 16-36 - Ilias O. Pappas, Panos E. Kourouthanassis, Sofia Papavlasopoulou
, Vassilios Chrissikopoulos:
Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce. 64-78
Volume 7, Number 2, 2017
- Riyad Eid, Ali Ahmed Abdelkader:
Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation. 1-22 - Kristina Krasimirova Dimitrova, Steve MacKay:
An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK. 23-41 - Prateek Kalia:
Does Demographics Affect Purchase Frequency in Online Retail? 42-56 - Raja Yahya Al Sharief, Felwa Al-Saadi:
An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping. 57-80
Volume 7, Number 3, 2017
- Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, Seng-cho Timothy Chou:
Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration. 1-19 - Surabhi Singh:
Digital Marketing in Online Education Services. 20-29 - Syed Akhter:
Infrastructural Drivers of Online Shopping: An International Perspective. 30-41 - Katta Rama Mohana Rao, Chandra Sekhar Patro:
Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India. 42-54
Volume 7, Number 4, 2017
- Chayada Apiraksattayakul, Savvas Papagiannidis, Eleftherios Alamanos:
Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions. 1-20 - Hamza Saad Mohamed:
The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE. 21-38 - Pranay Verma, Anil Kumar Sharma:
The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students. 39-51 - Ragad Abdulhameed Hannon, Walter Richard Schumm:
Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women. 52-62 - Gilbert Macalanda Talaue, Tahir Iqbal:
Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan. 63-77
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