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ORCID"Perceived Risk for Multiple Services in the Consumer Buying Cycle."
Lawrence F. Cunningham et al. (2009)
- Lawrence F. Cunningham, James H. Gerlach, Michael D. Harper, Deborah L. Kellogg:
Perceived Risk for Multiple Services in the Consumer Buying Cycle. Int. J. Inf. Syst. Serv. Sect. 1(4): 33-49 (2009)
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