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"Understanding brand fan page followers' discontinuance motivations: A ..."

Zhenya Tang, Lei-da Chen, Mark Lee Gillenson (2019)

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DOI: 10.1016/J.IM.2018.07.004

access: closed

type: Journal Article

metadata version: 2020-04-14

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Zhenya Tang, Lei-da Chen, Mark Lee Gillenson:
Understanding brand fan page followers' discontinuance motivations: A mixed-method study. Inf. Manag. 56(1): 94-108 (2019)

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