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"Pokémon GO as an Advertising Platform: The Case for Locative ..."
John Dunham et al. (2024)
- John Dunham
, Jiangnan Xu
, Konstantinos Papangelis
, Nicolas J. LaLone
, Michael Saker
, David I. Schwartz
:
Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games. Games Res. Pract. 2(1): 6:1-6:25 (2024)
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